Digital Marketing refers to the strategies and techniques used to promote products or services through digital channels, primarily the internet. It encompasses various aspects, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. The goal of digital marketing is to reach and engage targeted audiences through platforms such as websites, social media, search engines, and mobile apps. It allows businesses to interact with customers in real time, measure campaign performance, and adjust strategies based on data analytics. Digital marketing has become a fundamental component of modern business practices, given the increasing reliance on digital technology and online platforms for consumer behavior.
Paywalls signal a shift in online media from free access to subscription-based models. This trend supports the sustainability of quality content amidst fluctuating advertising revenues. Subscribers gain access to exclusive,…